Introducing Reed + Gwen® — beauty that goes beyond clean, brought to you by Avocado Green Brands. Our new plant-based beauty products are radically sustainable and transparent, obsessively safe, formulated with little or no water, made in the USA with the very best ingredients sourced from around the world, and free from synthetic fragrances.
We believe our business should be a force for good — that in addition to providing world-class beauty products, we should be leaders in social and environmental responsibility. As a Certified B Corporation, our company bylaws reflect our commitment to balance purpose and profit. We’re also a carbon negative company — one of only a small handful of beauty brands in the world to be Climate Neutral Certified. That means we measure, reduce, and offset the entirety of our scope 1, 2, and 3 emissions. And Reed + Gwen, as a subsidiary of Avocado Green Brands, is proud to partner with 1% for the Planet. As members, we donate one percent of all revenues to support safe drinking water access for all through our collaboration with Water For People. Our products are also all verified to be vegan and cruelty free, and we use packaging made with 100% renewable energy.
We meticulously test our formulas to ensure our ingredients are safe — with no artificial fragrances. Reed + Gwen focuses on transparency in formulation and puts every product through rigorous, scientific testing to ensure the ingredients we use are safe, non-toxic, and don’t include harsh chemicals that could be potentially dangerous. By doing this, we’re protecting the health of our customers and the environment. And we don’t use synthetic fragrances, either, opting instead for botanical extracts with non-toxic, natural scents.
We rely on science-backed ingredients to deliver proven results. Our lab-tested formulas pair the powerful and restorative properties of plants with trusted, tested, science-backed ingredients known for their high-quality performance. No parabens, sulfates, silicone, or other toxic, hormone-disrupting materials. Just nourishing formulas and proven results.
The majority of our hair, skin, and body rituals are made with little or no water. By removing water from our formulas, we’re able to ensure every ingredient in our nutrient-rich concentrates serves a purpose while staying true to our sustainability mission. That means no fillers or unnecessary additives, and a smaller carbon footprint — plus, they’re easier to travel with. Every now and then, water is required to activate a key ingredient in one of our formulas — but we keep this to a minimum, only doing so when absolutely necessary.
We develop our own products, with the best ingredients sourced from around the globe. From formula creation and testing to bottle filling and packaging, we are intimately involved in every step of product development. We do not white-label generic products. We cultivate, design, and bring it all to life in California.