OUR CHARITABLE INITIATIVES
As a responsible and activist company, we are now proud members of 1% for the Planet. This means we have committed to donating 1% of all corporate revenues to vetted environmental nonprofits to help save our planet. Although we used to give to a variety of charitable, philanthropic and environmental programs, we believe our focused commitment to 1% for the Planet will enable us to have a greater impact.
Best of all, as our business grows — with your support — so does our impact!
American Forests inspires and advances the conservation of forests, which are essential to life. They do this by protecting and restoring threatened wildland forest ecosystems, promoting and expanding urban forests, and educating. Since 1990, they have planted more than 50 million trees throughout the U.S. and we are thrilled to join their efforts and help this number grow.
Oceana campaigns to protect and restore the world’s oceans. Their teams of marine scientists, economists, lawyers and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life. We’re honored to support this critical work.
Kula Project was founded on the belief that poverty was not a lack money but a lack of opportunity, and if organizations could invest in the ideas and businesses of people living in poverty, together, they could change the future. We are proud to support their work to help eradicate poverty in Rwanda through the development of entrepreneurs.
SEPTEMBER 2018 — $55,000
More than 46 million people—including 13 million children—in the United States don’t know where their next meal is coming from. We’re proud to partner with City Harvest this September for Hunger Action Month. As a result of our donation, City Harvest rescued 220,000 lbs of food that would otherwise go to waste; instead, it was delivered it to our neighbors in need across New York City.
INLAND OCEAN COALITION
AUGUST 2018 — $50,250
The Inland Ocean Coalition’s unifying charge is to develop a two-way relationship with the ocean and water. Those who live among mountains, rivers, and inland cities have a direct impact on the cycles of life in the ocean. We join in support of their work as the nation’s first inland Ocean movement.
BLUE PLANET FOUNDATION
JULY 2018 — $55,000
Blue Planet Foundation is a non-profit organization powering the transition to 100% clean energy in Hawaii and leading the way for global change. We’re a proud supporter of their programs, which create sustainable change through bold advocacy, energy awareness, and community action.
JUNE 2018 — $54,000
Canopy is an environmental non-profit organization that works to protect the world’s forests, species and climate by collaborating with businesses and the public to create sustainable supply chains and innovative solutions to environmental challenges. We’re proud to support their global efforts.
MAY 2018 — $69,500
The Bee Girl Organization is a nonprofit on a mission to educate and inspire communities to conserve bees, their flowers and our food systems. They achieve this through regenerative beekeeping, bee habitat research, education, and kids programs. As a result of our donation, Bee Girl restored 100 acres of highly degraded pastureland into lush fields to provide habitat for bees, regenerate soil, conserve water and sequester carbon. Learn more about the Regenerative Bee Pasture Project.
ARBOR DAY FOUNDATION
Arbor Day Foundation is on a mission to inspire people to plant, nurture, and celebrate trees. Trees clean air and water, slow climate change, ease poverty and hunger, prevent species loss, and feed the human soul. All we need to do is plant and care for them. We support their work to make this happen around the world. As a result of our donation, Arbor Day planted 48,250 trees!
SOCIAL PLASTIC FOUNDATION
With over eight trillion pounds of plastic already on the planet, we fully support the work of the Social Plastic Foundation in advocating for its reuse. Through their programs, more corporations will use recycled plastic to improve the lives of those in need while preventing plastic waste from entering our oceans. Our donation helped launch a recycling program in Haiti and offer recycling education to children.
596 Acres builds tools to help NYC area neighbors see vacant lots as opportunities and create needed green spaces that become focal points for community organizing and civic engagement. We choose to support this important work for the benefit of our local community and beyond.
OJAI VALLEY LAND
The Ojai Valley Land Conservancy (OVLC) is a community-based non-profit organization working with partners to permanently protect the open space, natural scenic beauty, wildlife, habitat, and watershed of the Ojai Valley for current and future generations. The Ojai Valley Land Conservancy used our donation to implement much-needed sustainable trail maintenance as a result of the Thomas Fire.
Today, 1 in 5 climbing areas in the US is threatened by an access issue—whether it’s private land lost to development, public land managers over-regulating climbing, or climber impacts degrading the environment. Access Fund is on a mission to protect climbing access and the integrity of America’s outdoor climbing areas. Our donation helped climbers preserve access at 240 climbing areas and open 10 new climbing areas.
November is a time for giving thanks and feasting with family and friends. But for many facing food scarcity, that’s simply not an option. This month we are partnering with City Harvest, the world’s first food rescue organization that is helping to solve the dual problems of food waste and hunger in New York City. Our contribution allowed City Harvest to rescue and deliver 60,000 pounds of food to our hungry neighbors in New York City.
WELLNESS IN SCHOOLS
Wellness in the Schools is a national non-profit with a hopeful vision: an end to childhood obesity. They teach kids healthy habits to learn and live better, right where they are — in school. We love their hands-on approach of partnering with public schools — and are proud to support their efforts. Our contribution funded a full year of Wellness in the Schools Labs (seasonal cooking classes) in one New York City school.
TEXAS DIAPER BANK
LATE AUGUST – SEPTEMBER 2017
The Texas Diaper Bank is supporting families with babies evacuated during Hurricane Harvey by supporting them with diapers and other baby care products. By donating to the Texas Diaper Bank with a percentage of our sales, we are hoping to support these families during this time of crisis and need.
If “water is life” then, as Norman Maclean eloquently said, “a river runs through it.” It is in this spirit that we have selected American Rivers as our featured advocacy effort for July. American Rivers combines national advocacy with field work in key river basins to help protect and restore our nation’s rivers — essential for fish, wildlife, outdoor activities and human health. Read Jay Decker’s & Melissa Kruse’s “Rivers are the Lifeblood of the Planet.”
THE NATURE CONSERVANCY
Now, more than ever, the mission of The Nature Conservancy is extremely relevant: to conserve the lands and waters on which all life depends. We are proud to support this crucially important environmental program.
Fleet Farming strives to reduce the environmental impact of food production through a pedal-powered, hyperlocal urban farming model that creates a culture of health and vibrant ecosystems by: teaching an intergenerational fleet of volunteers how to grow their own food, activating and re-engaging the community through biweekly Swarm Rides, and creating a breathe free and biodiverse environment through emissions-free, organic farming.
The world stands on the brink of an unprecedented 4 famines. Millions of families are at risk of starvation in South Sudan, Nigeria, Yemen, and Somalia. They urgently need food, sanitation, and clean water. We are proud to make a donation to Oxfam to help those in need.
TEAM SUPER MAEVE
“Team Super Maeve” was raising funds for Make-a-Wish. Make-a-Wish granted Maeve’s wish to go to Disney World in 2014 as she battled and eventually beat cancer! So, to support our friends’ daughter, and everyone else needing joy and strength, we made a donation to Team Super Maeve in support of Make-a-Wish!
INTERNATIONAL JUSTICE MISSION
FEBRUARY – MARCH 2017
To help “rescue thousands, protect millions, and prove that justice for the poor is possible,” we were proud to make a donation to the International Justice Mission.