HEALTHIER FOR YOU
AND THE PLANET
Avocado Green Mattress is the most popular organic and natural mattress brand in the United States, based on Google Trends. With more than 5,000 5-star customer reviews, we’re also one of the highest independently rated mattresses, 2018 – 2019. Why is our direct-to-consumer brand so popular and disruptive? Read on to discover 12 ways an Avocado mattress unites luxury, performance and affordability with our core values — sustainability and social responsibility.
1. FOCUS ON HEALTH & WELLBEING
“INDOOR AIR CAN BE 5X MORE POLLUTED THAN OUTDOOR AIR”
— U.S. Environmental Protection Agency
Study after study shows that the chemically treated materials commonly used in our manufacturing and building processes negatively impact human health. By releasing toxic chemicals, these materials contaminate our air, water, food supplies and environment through the processes of volatilization (off-gassing), abrasion, leaching and oxidation.
Who’s at risk? We all are, especially since we spend 90% of our time indoors working, playing, learning, and sleeping — and one-third of that time in bed. But closed environments are not always the healthiest. We don’t think about it any more — but science has shown that this can be harmful to both our health and our wellbeing.
But you can do something about it. We can live healthier by reducing our exposure to these contaminated materials. The simplest strategy is to keep them out of our homes in the first place. Opting for an Avocado Green Mattress is one step forward toward a healthier you.
2. CERTIFIED ORGANIC
GOTS ORGANIC CERTIFIED
Our organic mattresses, pillows and bedding are GOTS organic certified products, a standard that is endorsed by the USDA. These certifications cover the source materials, factory and finished products. And they are listed in the GOTS Public Database.
(Pro tip: When comparing brands, read carefully. Many brands will share GOTS Transaction Certificates, which are receipts for the purchase of organic material. But they do not verify the organic material listed is actually in the finished product. This is the purpose of the GOTS Public Database. It links inspections and verification from the farm to your mattress. It ensures trust. Does it matter? Yes! If a brand and their products are not listed in the GOTS Public Database, it’s not an ‘organic’ product — a claim that is heavily regulated by the FTC.)
Instead of polyurethane foam or synthetics, we make our own 100% GOLS organic certified latex from sustainable cooperative plantations in India — grown without pesticides and processed without chemicals. The Dunlop manufacturing process used is refreshingly simple and energy efficient: a mixture of natural latex tree sap and a small amount of natural ash is whipped into a frothy foam, then steam baked and rinsed. This is a trusted certification in our name.
We use 100% GOTS organic certified wool, with trusted certifications. Wool is a natural and renewable resource. it’s extremely breathable, odor resistant, fire resistant, and boasts exceptional thermoregulation properties (helping you stay warm when the weather is cold and cool when it’s hot). Plus, it adheres to organic standards — humane treatment, animal healthcare, and certified organic feed and pastures.
CERTIFIED VEGAN OPTIONS
For our Vegan friends, we also proudly make a Vegan Certified mattress, which uses 100% GOTS organic certified cotton batting instead of organic wool. It’s certified by Vegan Action® to not contain animal products and is a PETA-Approved Vegan product.
Conventional cotton is one of the world’s most polluted crops, so we use 100% GOTS organic certified cotton — also with trusted public certifications. No polyester is blended with our cotton. Instead, our cotton is responsibly and sustainably grown in India without pesticides, herbicides and fertilizers. This is better for you as well as the families that grow it. Best of all, organic cotton delivers a luxurious finish, breathes easier, and wicks away moisture more effectively than synthetics.
3. GREENGUARD GOLD CERTIFIED
Every one of our mattresses, toppers and pillows are GREENGUARD Gold certified by UL Environment for low chemical emissions. Yes, they are listed in their public SPOT catalog. This certification applies to the finished product, not any single component. (Pro tip: some companies use a natural latex layer in order to deceptively suggest the healthy attributes of the latex layer applies to the whole product. Unfortunately, you need to read carefully.)
In contrast, GREENGUARD Gold certification means our finished products have been scientifically tested for prolonged exposure in environmental chambers and proven to meet the most rigorous emission standards for chemical exposure and pollutants, such as Volatile Organic Compounds (VOCs), formaldehyde and phthalates. Few mattresses and pillows qualify for this gold standard.
“Avocado Green Mattress is an eco-friendly brand that creates uber-comfy mattresses with organic, biodegradable materials—including 100% organic latex, wool, and cotton—as opposed to synthetic materials and potentially harmful chemicals.”
4. CERTIFIED NON-TOXIC
NO FLAME RETARDANTS
There are no flame retardants of any kind used in an Avocado Green Mattress. Zippo. No chemicals, no rayon, no PLA blends, no synthetic ‘fire socks,’ and, of course, no toxic flame retardants secretly mixed with our organic materials. How do we do it? By using 100% organic certified materials in just the right places, which are naturally fire resistant. Yes, an Avocado mattress meets all federal and state flammability standards, naturally.
TUFTED, NOT GLUED
The layers of an Avocado mattress are skillfully tufted together by hand, with long steel tufting needles, cotton straps and rosettes. We do not use any solvent-based chemical adhesives or water-based chemical adhesives, both of which can off-gas, pollute indoor air and impact human health. (FYI: Don’t be mislead by brands that use ‘water-based adhesives.’ They may sound healthy, but they’re typically just polychloroprene and polyurethane adhesives mixed with water so they can be applied with a sprayer.)
NO POLYSTER COVERS
Most mattress covers rely heavily on polyester, which does not stretch, does not absorb sweat, does not breathe — and is treated with thousands of toxic chemicals during production. Avocado Mattress use only 100% GOTS organic certified cotton ticking on the top, sides, gussets and even the beautiful herringbone-patterned canvas base. (Pro tip: Ask to read the legal tag on any mattress before making a purchase, especially online. No mattress can claim to be ‘organic’ if they do. Our law tag details are listed at the bottom of our product pages.)
MADE SAFE CERTIFIED NON-TOXIC
An Avocado Green Mattress is made with only finest organic certified and natural materials. No scary glues, flame retardants or harmful substances of any kind. Note that ‘Non-toxic’ claims are regulated by the FTC, as they should be. To validate our claim, the Avocado Green Mattress is MADE SAFE® Non-Toxic certified — one of only three mattresses in the world to meet this lofty standard.
“Made with 100-percent organic Dunlop latex, organic wool, and organic cotton, this GOTS-certified, flame retardant-free mattress checks all the boxes for a healthier sleep with no off-gassing. The natural and organic materials also wick away moisture and allow for better airflow than polyurethane-based foams, making for a cooler night’s sleep.”
5 SUPPORT ZONES
Every Avocado mattress uses the ultra-premium Quantum Edge® Elite Combi-Zone® innerspring unit made in Missouri by Leggett & Platt. It features 5 strategic zones — three large interior zones plus two distinct perimeter zones. It also boasts a reinforced steel perimeter that extends support all the way to the edge. And because of the unique design of the zones, our mattresses can be rotated, but never need flipping.
1,414 INDIVIDUALLY WRAPPED COILS
The Quantum Edge® Elite Combi-Zone® innerspring also features up to 1,414 individually wrapped innersprings made from recycled steel, each of which are wrapped in food-grade polypropelene for durability. These tempered steel coils are arranged in various sizes, guages and turns, and are allowed to float independently to maintain back alignment and support your body’s natural curves. The combination of 5 strategic zones and high coil counts, plus various guages, zones and turns, delivers a truly transformative sleep experience — even on an adjustable base.
BEST FOR SUPPORT
Hybrid mattresses have been proven to be the most popular, supportive and durable of all mattress designs. Not surprisingly, all Avocado mattresses are true hybrids. They combine the resilient, buoyant cushioning of 100% organic certified cushioning layers with the best-in-class Quantum Edge® Elite Combi-Zone® innerspring unit. (When you dig deep, you’ll find almost every other mattress anywhere near our price point uses a basic innerspring system.) That’s why Avocado is the #1 rated mattress for back support, according to the leading independent consumer publication.
“Most of these materials are renewable and biodegradable. (Even the latex is compostable!) The whole mattress is GREENGUARD Gold Certified by UL Environment while the company is an active member of 1% for the Planet®, giving back revenues to support environmental nonprofits. All of which is to say, they’re really in to being green.”
6. PROVEN DURABILITY
At Leggett & Platt’s International Testing Center, they use specialized equipment to measure a mattress’ durability and performance over time. Their ASTM certified test results are rich with data — similar to the tests used by Consumer Reports®. We publish the full results. Modesty aside, they’re impressive. Example: An Avocado Mattress only loses one percent of its height after 10 years of hard usage.
25 YEAR LIMITED WARRANTY
Avocado Mattresses are backed by one of the industry’s best warranties — 25 years! The first 10 years offer full replacement value and include return shipping costs, while years 11-25 continue with prorated protection. Even so, our performance test data and independent testing and reviews suggest a more important point: the best assurance is to start with a quality product.
“Honesty defines this company that believes natural materials are key to restful sleep and long-term health. The passionate team behind Avocado believes it’s important to drive change by opting for eco-friendly products that ultimately help protect the environment and promote a greener and more sustainable world.” — Green Building & Design
7. AMERICAN CRAFTSMANSHIP
ORGANIC CERTIFIED FACTORY
GOTS & GOLS certify for ecology & social responsibility across our entire supply chain. Of the hundreds of mattress brands in the United States, only five brands operate GOTS and GOLS organic certified production facilities. Our Avocado factory in Los Angeles is one of these select few, meeting the rigorous standards, verified by Control Union®, to manufacture certified organic certified products.
HANDMADE IN CALIFORNIA
We make our own mattresses, in a factory that we own in Los Angeles, that was established in 1987, using the finest domestic and imported materials. We do not import our mattresses from countries where environmental laws are lax and standards low. In stark contrast, our highly skilled team members are paid living wages and provided comprehensive benefits, including family healthcare and 3 weeks of paid vacation. (We recently gave awards to six team members that have been with us for more than 30 years!)
Most direct-to-consumer mattress brands focus on what’s fast and inexpensive. (Example: using a zipper on the cover — just toss in the materials and zip it shut). While others go low on quality, we go high. We use double-stitched organic cotton tape edges, reinforced handles that lie flat on both sides, organic herringbone canvas on the base (even though you’ll rarely see it), and needle tufting done the hard way, by hand, to bind it all together. Why? Because mindful and conscious consumerism is also about quality and durability. Or simply, quality matters.
“Made with 100 percent organic latex, cotton and wool, the eco-friendly Avocado Green Mattress is an ideal choice for getting a good night’s sleep.”
8. CERTIFIED FOR SUSTAINABILITY
WORLD’S ONLY CLIMATE
Humans created the climate crisis. A vast majority of the greenhouse gases warming our planet were emitted through human consumption and the production of energy, materials, natural resources, food, services, and products. While we wait for governments to address climate change, we’re taking bold action now — reducing our carbon emissions where we can and offsetting 100% of the rest.
Yes, a few brands offset their carbon emissions associate with their manufacturing facilities and shipping. (In the world of carbon footprinting, these are called Scopes 1 & 2.). That’s where we started as well. But it’s not enough. We need to offset all associated emissions — especially the raw material production and delivery (called Scope 3). How did we do it? We teamed with Climate Neutral® to be one of the first three brands to embrace Certified Climate Neutrality. We believe being climate neutral is the new baseline for any sustainable brand.
We have achieved certified Carbon Neutrality, based stringent and verified carbon footprinting methodologies. Why? Every time we use energy — from raw material production to manufacturing and to shipping — we emit carbon dioxide and greenhouse gases into the atmosphere. With our Climate Neutral certification, we’re able to account for all of these of these emission types (Scopes 1, 2 and 3). Avocado is the world’s only certified Climate Neutral mattress brand.
MORE GOODNESS FOR THE PLANET
We donate 1 percent of our gross revenues — from everything we sell, not just a tiny portion of our products — to environmental nonprofits on an annual basis as part of commitment to the 1% for the Planet®. We are financially and spiritually committed to the organization, helping to build, support and activate an alliance of like-minded businesses in support of a healthier planet.
9. SOCIAL RESPONSIBILITY
A FORCE FOR GOOD
Our vision is as aspirational as it is urgent and action-oriented: a world united by sustainability and social responsibility. As global citizens, we’re doing our best to do what’s fair and right — for our customers, employees, growers, herders, artisans and craftsmen. Because the products we buy and sell are connected to the livelihoods, health and wellbeing of others. We do this by use organic practices, using renewable and sustainable resources, certifying our products for ecology and social responsibility via GOTS, and working toward Fair Trade™ certified practices.
RESPECTING THE INDIVIDUAL
We take social responsibility seriously to ensure safe, ethical and positive working conditions for our factory team members, in the U.S. and abroad. The GOTS certification in our name covers our factory, materials and finished products. This is significant. It means we are in compliance with stringent social and labor criteria and adhere to free labor, anti-discrimination, no zero child labor, wage protection, work limits, and other key norms of the International Labour Organization (ILO). The cotton used in our mattress protectors is Fair Trade Certified® now, and more is on the way.
Our organic practices and corporate social responsibility programs contribute to sustainable development and healthy communities — especially in the communities in India that grow our cotton, tend our rubber trees, and raise our organic sheep. For example: Avocado is the only mattress brand that owns and operates their own GOLS organic certified latex processing facility. By being a partner in the community, we invest locally and work toward common goals so everyone prospers.
AVOCADO IS THE ONLY MATTRESS BRAND TO OWN ITS ORGANIC CERTIFIED LATEX FACILITY.
“WHAT”S GOOD FOR YOU IS GOOD FOR THE PLANET.”
10. A BRAND YOU CAN TRUST
HONESTY & TRANSPARENCY
We’re work hard to empower our customers with accurate and qualified claims, verified third-party certifications, substantiating science-based test data, and third-party customer reviews (unedited, of course). We also embrace ‘radical honesty’ with regard to our specifications and transparency into our business practices. Nor do we copy or disparage other brands. Even all of our photography is original. No model are used; just team members, friends and happy customers.
DISCOVER WHAT CONSUMER REPORTS HAS TO SAY ABOUT AVOCADO
Read independent ratings, reviews and articles about Avocado’s standard and pillow-top natural hybrid latex mattresses. (Consumer Reports does not endorse products or services.)
11. AFFORDABLE ECO-LUXURY
MORE THAN 5,000 5-STAR REVIEWS
We focus so much on the reason for our mattresses — ecology and social responsibility — that comfort and feel might seem like an after thought. But of course it’s not. Our organic certified materials and hybrid design ensures moderately firm sleep experience that is always cool, delightfully buoyant, instantly responsive and supportive. For more information, read what our customers have to say …