As members of 1% for the Planet, we donate 1% of our revenues to vetted nonprofits in an effort to address the interrelated issues of climate change, healthy food systems, land management, water resources, pollution, and wildlife diversity. In April 2020, 1% for the Planet honored Avocado with their inaugural Pinnacle Award. The distinction honors a business that raises the bar for environmental responsibility and goes above and beyond the commitment to the organization. 1% chose Avocado Green Mattress because of our support of 30 nonprofits that address their core mission and our commitment to carbon neutrality.
The evidence is overwhelming: climate change is an imminent threat, our food systems are increasingly stressed, and our lands, waters, and biodiversity are threatened like never before. If we don’t act now, the viability of our planet and our quality of life — to say nothing of the health of our economy — face an existential threat.
Unfortunately, the global community is falling far short of meeting this challenge. Currently, only 3% of philanthropic giving in the U.S. goes to environmental causes and only 3% of this giving comes from the business community. On top of that, government funding for the environment is variable even in the best of times. The global community has a responsibility and opportunity to step up for the planet and drive positive change.
1% for the Planet brings dollars and doers together to accelerate smart environmental giving. It's a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions — advising on giving strategies, certifying donations, and amplifying the impact of member organizations.
1% for the Planet collaborates with individual and business members to identify environmental organizations that will make the greatest impact and align with our giving goals. They certify that every dollar contributed goes to a vetted, trusted nonprofit. Members have given hundreds of millions of dollars to the environment, and our nonprofit partners are doing the hard work of restoring our planet for the future. Their goal is to significantly increase the overall amount of global dollars going to help protect the planet with the smartest donations possible.
The foundation of the 1% for the Planet network is the member-nonprofit partnership. Business and individual members engage directly with approved nonprofit partners, providing financial donations, volunteer time, in-kind donations, and other shared-value collaborations. These thriving partnerships help deliver longer-term support and greater impact.
1% for the Planet was started in 2002 by Yvon Chouinard, the founder of Patagonia, and Craig Mathews, the founder of Blue Ribbon Flies. Both successful entrepreneurs, they recognized the power of collective action to protect the environment. Today, businesses and individuals continue to make the 1% for the Planet commitment, creating greater impact every year.