OUR ORIGINAL BRAND ANTHEM.
Once there was a Little Blue Planet that didn’t seem so little when you stood on it. In fact, many thought it was endless, filled with plentiful resources. And the Little Blue Planet was proud to be able to give so much. Life was so wonderful on the Little Blue Planet. But soon, people started to forget to take care of it.
Over time, the Little Blue Planet got a little less blue, and a little less green, and a little more grey. But the people didn’t notice. The little planet still seemed so big to them, and they were too small to see the whole picture. So the planet tried to show them. It changed its weather, its air, and its oceans, and then people began to notice.
We realized the Little Blue Planet could only take care of us if we took care of it. So we started to.
We started to treat the oceans, and the forests, and the great big sky like what they are: our home. We decided, if home is really where the heart is, we want to fill every corner of our Little Blue Planet with love.
This isn’t just any story. It’s a story that we’re all a part of, every day. And now we know, to take care of each other, we must first take care of our Little Blue Planet.
A STORY WE ALL SHARE
The choices we make about what we buy, where it comes from, and how it's made have a direct impact on the health of people, communities, and our "Little Blue Planet." At Avocado, this belief guides the products we make and the actions we take: to inspire healthy and sustainable living and to transform what it means to be a socially conscious business.
Created in partnership with our friends at The Mill, all profits from the sale of this book are donated to 1% for the Planet® — an international nonprofit organization whose members contribute at least one percent of their verified annual sales to urgent environmental causes, regardless of profitability. As a certified 1% for the Planet® member and a company committed to reducing our environmental footprint through the materials we source and the way we build our products, we are proud to share this urgent message. We invite you to learn more and join us.
OUR INSPIRATION
The children’s book is featured in one of our brand anthem videos. The script in the video is the exact text found within our children’s book, brought to life with delightful original illustrations. We believed the story was so important to tell that we created the children’s book in 2019.
RESPONSIBLY PRINTED
IN THE USA
We’ve pushed to an absolute extreme with regard to environmentally conscious printing on this project. The Little Blue Planet is printed on uncoated Envirographic paper made from 100% Post-Consumer Waste. This eco-friendly process diverts waste from landfills and returns it to the paper manufacturing stream. The inks are soy-based. The paper is chlorine-free and FSC® certified. And the printing was beautifully done in Chicago, Illinois.
GIVING BACK TO ENVIRONMENTAL NONPROFITS
At Avocado, we’re doing our part to help save the planet. As members of 1% for the Planet, we’ve committed to giving 1% of all mattress revenue to vetted nonprofits to address the interrelated issues of climate change, healthy food systems, land management, water resources, pollution, and wildlife diversity. Learn more about our charitable and environmental initiatives.
