Covid-19 is a global threat of unprecedented scale. For the safety of our communities, we all must do our part to prevent its spread. Avocado is stepping up to the challenge in every way we can, including pivoting to produce organic, reusable face masks, donating to the EcoHealth Alliance, and offering special discounts to frontline workers.
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The CDC now recommends all Americans wear a cloth mask or covering when going out in public. In most areas, it’s mandatory. To meet this urgent need, our Cut & Sew team in our LA factory is now making reusable, organic cotton face masks. Over the past few months, we have sold more than 300,000 masks. As demand continues to surge, we maintain a low-cost model that balances the needs of our business with our effort to support the greater good.
Doing what is right, for the greater is good, is hard. Especially for a privately-owned business that has been self-funded from the start. But we believe doing what is right pays dividends, even if they aren't in dollars. So we jumped into mask production early, iterated and improved our design as we went (we're on V4 now), and have been transparent with our costs and pricing. It's been an amazing amount of work, all of which we are exceptionally proud to do.
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As part of our Giving Program, through which we donate 1% of all corporate revenues to vetted environmental nonprofits, we're supporting EcoHealth Alliance, whose mission is to prevent the migration of deadly disease spilling over from animals into humans to stop pandemics and promote conservation. The group works with local partners in the U.S. and around the world to strengthen disease prevention and detection systems in hotspot regions where the threat of new outbreaks is highest and resources lowest.
We’re proud to offer an additional $50 mattress discount to those on the front lines of the fight against Covid-19. The offer can be used on top of any current mattress sale for qualified and verified service members: nurses, doctors, military, law enforcement, firefighters, emergency medical technicians, and educators. It’s a simple way to show our appreciation for the invaluable work these individuals do, and to make an Avocado Green Mattress, and a good night’s sleep, as accessible as possible for these heroes.