Separating fact from fiction is a challenge is hard when shopping for a natural mattress, especially when there are so many confusing brands, industry terms and mattress technologies at play. So it’s smart to be focused on your goal: finding the greenest mattress possible — one that respects your health and the environment and the wellbeing of everyone in it — at a price point that you can afford … from a brand that you can trust. So, when evaluating natural mattress brands, consider the following:



Natural Mattress Buyers Guide



Many brands use Talalay latex, which starts with natural latex, but requires the addition of six non-natural chemicals: acrylate resins, diphenyl diisocyanate, phenol-melamine resins, phenol-urea, polyvinyl acetate and styrene-butadiene copolymer. Talalay latex can also have petroleum added in the form of artificial vanillin. Plus, Talalay latex can not be made in larger King size sheets, so it must be seamed with adhesives. In fairness, we agree that Talalay is a much healthier than petrochemical foams. However, it is misleading to consider Talalay latex as 100% natural or organic.

At Avocado, we only use 100% GOLS organic certified Dunlop latex sourced from tree-tapped and sustainable sources in Asia. (Rubber trees don’t grow in the United States.) An eco-INSTITUT® certified material by our manufacturer, our Dunlop latex is naturally antimicrobial, cooler than memory foam, and more durable than Talalay latex. (Our warranty is 25 years.) Dunlop latex is also more eco-conscious and energy-efficient to produce than Talalay, and as a result, a greener choice.

Source: Talalay Global



Blended means that the foam contains both natural and synthetic latex, which varies by manufacturer. The usual blend is 80% synthetic rubber, 20% natural. Synthetic and blended latex are much less expensive to produce, but aren’t as durable, do not breathe as well, and are more apt to develop body impressions over time. Note that some manufacturers can legally claim that their product is “natural latex”, even if their foam contains only 30% natural latex. Unless they say “100% natural latex”, it may be a blend. Be sure to ask.

Avocado’s all natural latex mattress uses 100% GOLS organic certified latex, which is eco-INSTITUT® certified. (Read how our natural latex is made.) We do not use blends or synthetic rubber.



Latex Natural Mattress Buyers Guide



Most brands rely heavily on petroleum-based polyurethane foams. (Memory/viscoelastic foam is also polyurethane foam, just with more chemicals added to make it “slow to respond.”) But the reality is: prolonged exposure to petroleum-based polyurethane foams may affect the nervous and immune system and cause cancer, neurological disorders, autoimmune weakness, asthma, allergies, infertility, miscarriage and child behavior disorders. Because it off-gasses, some companies add industrial-strength perfumes to mask the chemical odor. Therefore, be cautious with “bio-based” or “plant-based” foams that some companies market as being eco-friendly and green. Most use only a small percentage of soy, corn oil, or other natural materials to make their foam (usually less than 30%), while the balance consists of polyurethane. Don’t be afraid to ask what percentage of their foam is bio-based and what percentage is based on petroleum.

At Avocado Green Mattress, we do not use any polyurethane or memory foams. Our mattresses are designed to be as non-toxic and eco-conscious as possible, using natural materials like GOLS organic certified latex, GOTS organic certified wool, and GOTS organic certified cotton. Our legal tag, which details what’s inside our mattress, is listed right on our product page

Sources: Environmental Protection AgencyO EcoTextiles; GREENGUARD Gold by UL Environment; Parson Healthy Materials Lab; U.S. Green Building Council



Most traditional polyurethane foam and memory foam mattresses cannot be considered “green, because they can have a negative impact on your health and the environment.

At Avocado, we’re passionate about being green and providing an affordable non-toxic mattress. Our GOLS organic certified latex is also eco-INSTITUT® certified by our manufacturer — fully tested for hazardous materials and substances. Our wool is GOTS organic certified. Our luxurious ticking is made with GOTS organic certified cotton, and button-tufted by hand. And our mattress, as a whole, is GREENGUARD Gold Certified by UL Environment — tested to meet some of the world’s most rigorous emissions standards for chemical exposure and pollutants, such as volatile organic compounds (VOCs), formaldehyde and phthalates. For a deeper dive into indoor air quality, pollutants and your health, visit our GREENGUARD Gold or Certifications pages.

Green Mattress Certifications



Latex Natural Mattress Buyers Guide



Most direct-to-consumer brands don’t use an internal support system. Why? Because it’s less expensive to produce and doesn’t last as long (so you have to keep buying mattresses). If you can find one that does, they may use a support system that doesn’t feature a high coil count, combination of zones for proper spinal support, or perimeter reinforcement. A quality support unit makes a big difference … especially for people that value cushioning and support, and for those in search of back support and pressure relief.

Avocado mattresses feature one of the most advanced multi-zone innerspring support units available. There are up to 1,414 coils individually encased — arranged in five distinct zones — that float independently to further improve airflow, support and spinal alignment. Made from heat-treated and stress-relieved wire, these recycled steel coils enable our mattress to deliver firm edge support for the life of the mattress and benefit those in critical need of pressure-point relief and hip, back and shoulder support.



To prevent back pain and improve posture, the American Chiropractic Association recommends a mattress of medium firmness to minimize any curve in your spine.

On a scale of 1 – 10 (with 10 being the firmest) our standard Avocado Green Mattress rates as a 7, which is gentle, yet firm, and ideal for back and stomach sleepers, as well as growing children. With the pillow-top option, our mattress rates as a 6 — which is slightly more luxurious, but still supportive and pressure-relieving. Our pillow-top is ideal for side sleepers and those in search of a more slightly luxurious experience. (It is not soft like a cloud.) We do not make a “soft” mattress because they don’t offer the level of support that most customers need and prefer.



Avocado Green Mattress



Most brands don’t do handwork because it’s labor-intensive, which means the individual quality of the mattress may decreases and it may be less durable over time. It also means they can pay workers less. Why do so few companies craft products that are meant to last?

Avocado Green Mattresses are made by hand in sunny California, where the environmental laws are the most strict. We own 100% of our factory, which has been operating at the top-end of the market since 1987. Our mattresses feature distinctive, hand-tufted button rosettes made from pure GOTS organic certified wool. (A time-honored technique dating back to the 17th century, it’s functional and actually extends the life of the mattress for years. Tufting prevents trenches and lumps from appearing over time. And button-tufts act as anchors by pulling yarn through each layer of the mattress.) Our mattresses feature hand-sewn edges and reinforced handles.



Most companies use a simple woven knit top, so they don’t have to do any handwork at the seams. Sure, it may look crisp and sharp in a picture with the knit tightly glued to the core, but how will the edges hold up over time? How long until you feel like you’re rolling off near the edges?

We use hand-stitched taped edges, double stitched for durability along the perimeter seams, plus heavy-duty upholstered handles.



Not all mattresses will work on an adjustable base or on a bed with bed slats. Some require a flat and completely solid platform. Be sure to ask if this is a potential scenario for you.

Avocado Green Mattresses can flex and be used on a bed with slats, a platform, the floor, box spring (although it is not our preference) and even an adjustable bed.



Latex Natural Mattress Buyers Guide



Because the layers of an Avocado mattress are held firmly in place with hand-sewn button-tufting, we don’t need to use chemical adhesives between the comfort layers of mattress. We only use a single bonding agent on top of our support core. This “radically minimal” approach further reduces your chemical exposure and promotes a healthier indoor air quality.

They use chemical adhesives to bond the internal layers of their mattresses together, as well as to bond the cover to the foam. Slowly, over time, the abundance of these chemicals can emit volatile organic compounds that can impact long-term health.



Latex Natural Mattress Buyers Guide



Polyurethane mattresses — especially memory foam mattresses — tend to sleep hotter than natural and hybrid mattresses. Because they use materials that are dense, they allow your body to sink into them and retain your body heat.

The key to cool sleep is breathability. We use the best known materials and technologies to ensure that you sleep cool — organic certified latex, which breathes naturally; organic certified wool, which wicks away moisture; organic certified cotton; and a pocketed innerspring support unit, which allows air to circulate more freely while supporting your body’s natural curves. 



Some mattresses use toxic chemical fire retardants. Or they use wool with fire retardant chemicals added (which does not need to be disclosed on the mattress’ legal label). And still others use quasi-natural products like “thistle” — which is just wood pulp chemically bonded with polyester.

We use 100% GOTS organic certified wool as a fire barrier in our Avocado Green Mattress (with no added chemicals, one ounce per square foot), which chars but does not burn easily.

Because an Avocado Vegan Mattress does not use wool, it uses a special fire barrier protectant of 100% natural hydrated silica — the same compounds as the gemstone opal — to protect both sides of your mattress. It is non-toxic and not fibrogenic. (It’s so safe, Tom’s of Maine® uses it in their toothpaste.) As a result, Avocado mattresses meet and exceed all federal flammability and CPSC standards without using toxic chemical flame retardants.

Sources: Parents.com — 10 Harmful Chemicals to Avoid; GREENGUARD Gold by UL EnvironmentParson Healthy Materials LabU.S. Green Building Council



Latex Natural Mattress Buyers Guide



Most mattress companies offer 3, 5, 10 or 20 years, but most, if not all, of that coverage is heavily prorated (which means coverage decreases over time), and the owner is responsible for shipping fees. So despite the advertised warranty term that many companies make, the actual coverage is not very strong. Be sure to read the details.

We believe in our quality materials and craftsmanship, and as a result, proudly offer one of the best warranties in the industry — 25 years. Years 1-10 are non-prorated, which means there is no cost to the owner to repair or replace the mattress, and shipping/pickup is included; while years 11-25 offer additional prorated coverage.



Truth be told, it’s easy for companies to “create” reviews. Savvy consumers should look for reviews from verified purchasers, and certified from a reliable third-party source, like Google, YotPo, Amazon or Trust Pilot. Consider exploring the reviews on their Facebook pages as well, to give you more confidence in their authenticity and transparency. Although Facebook reviews are from unverified customers, their complete absence should be considered.

Avocado is the highest rated mattress in America for 2018 and 2019, regardless of price.

Our customer product reviews are automatically sent to all verified purchasers of our products within 45 days of their purchase, directly by YotPo. They appear unfiltered and unedited in our extensive Reviews section, and on our product pages. We are currently rated 4.82 out 5 (stars). More than 90% of our customers rate Avocado with 5 stars.



Many companies will ship your mattress for free, but they’ll charge you to ship the mattress back or pick it up if you’re not happy. And even fewer companies offer the option of in-home delivery and setup, or have the means to help you remove your old mattress at no additional charge.

We’ll ship your mattress for free via FedEx or provide in-home delivery for just $199. If you’re not completely satisfied, we’ll offer free return pickups. Purchasing an Avocado Green Mattress is completely without risk — anywhere in the United States, including Hawaii and Alaska.



Latex Natural Mattress Buyers Guide