100% ORGANIC CERTIFIED
The materials we use are just as important as the materials we don’t use. No polyurethane foams, no chemical adhesives to bind the layers or chemical flame retardants. Instead, our green mattress boasts premium, natural materials — 100% organic certified latex, cotton, and wool — delivering more luxury, performance, and durability than any synthetic material. This is why Avocado’s natural latex mattress is the highest rated mattress in America, across every category and price range.
When it comes to our materials, we go far above and beyond. We ethically raise our own sheep. We clean and process our wool naturally without toxic chemicals. We own our rubber tree farms and make our own latex foam cores. We craft each mattress by hand, in sunny Los Angeles, in a dedicated factory that we own and has been in continuous operation since 1987. And we obsessively test and certify everything in our brand name for trust and transparency — from our farms all the way to the finished mattresses — to be natural, organic, safe, responsible, sustainable.
This radically honest and vertically-integrated approach enables Avocado to deliver the best natural latex mattresses and bedding at remarkably affordable pricing.
ORGANIC LATEX IS
SOFT, COOL, & DURABLE
Latex is the most desirable mattress material for comfort and support. No synthetic materials — polyurethane foam, memory foam, or synthetic latex — come close to the comfort, breathability, resilience and durability.
Yet not all latex is the same. There are no ecological or social responsibility standards for “natural” or synthetic latex. So we don’t use them. We only use pure and natural, 100% GOLS organic certified Dunlop latex. And we make it ourselves. We co-own more than 4,000 hectares of organic “rubber tree” farms in southern India, which are FSC® certified for responsible forestry management. And we even make our own GOLS® organic certified latex foam cores. These are eco-INSTITUT® certified for purity and lab tested annually for STANDARD 100 by OEKO-TEX® certification (19.0.79546, Hohenstein HTTI), to further ensure no harmful chemicals are present.
IS BETTER THAN
Since ancient times, people have used wool in bedding to stay comfortable and cool because of its unique and amazing properties — it keeps you warm when it’s cold and and cool when it’s hot. That’s because the hollow fiber structure of wool allows for large volumes of air, giving natural insulation, elasticity, and resilience. Wool can absorb significant amounts of water (up to 30% of its weight) without ever feeling wet. This delivers natural temperature-regulating properties that complement our organic latex foam. Better still, it’s naturally flame resistant. It tends to char and self-extinguish, rather than burn. So we use pure 100% GOTS organic wool in our green mattress to completely eliminate the need for flame retarding chemicals and synthetic fire barriers, while still easily meeting federal safety standards for flammability. Our organic wool has also received STANDARD 100 by OEKO-TEX® certification (15.HIN.75800, Hohenstein HTTI) to ensure no hidden flame retardants or harmful chemicals are present. There is simply no more sustainable and renewable fiber than organic wool. Sheep just need sunshine and green grass to thrive.
Where do we source our wool? From our own organic certified, responsibly managed flocks — numbering more than 150,000. These tan, brown and black Gaddi sheep are a domesticated breed related to Merino that thrive in the far north of India. The fleece is exceptionally fine and dense. They graze across more than 40,000 hectares of certified organic pastures along the steep steps of the Himalayas at altitudes of 8,000 to 14,000 feet above sea level. We directly employ more them 100 farmers, 400 herders, and support more than 50 villages with fair, living wages.
ORGANIC COTTON IS
COOL & STRONG
Conventional cotton is chemically grown and one of the world’s most polluted crops. This impact on human health and the environment is irresponsible and unsustainable. So as a rule, we don’t use conventional cotton. (Nor do we use polyester or synthetic stretch-knit blends in our mattress and pillow covers.) Instead, we only use premium 100% GOTS organic certified cotton from India — an incredibly soft yet highly durable natural fiber. Our Vegan mattress (which is made without wool) uses USDA certified organic cotton fiber, farmed using National Organic Program (NOP) standards. It has received STANDARD 100 by OEKO-TEX® certification (19.HIN.68466, Hohenstein HTTI). It provides a luxurious finish, unparalleled comfort, and ample air circulation.
Better still, organic cotton is grown without harmful chemicals, leaving the soil, air, and water free from contaminates that cause harm. Organic cotton produces around 46% less CO2e compared to conventional cotton. It also uses far less water to grow since our organic cotton growers generally rely on rainwater for irrigation.