A New Jersey native, Alec spends his time watching horror movie marathons or lurking around Jersey City looking for new places to eat. If you need any recommendations, he’s definitely got some! He’s always loved connecting with people and brightening their day which is what brought him to Avocado.
PRODUCTION + PARTNERSHIPS
Alex works with Jeff, her husband, managing our partner relationships, and manages our sourcing and supply chain. She pushes us to ensure that we procure only the highest quality natural materials from ethical and sustainable sources, and oversees the manufacturing processes of the mattresses themselves. Prior to Avocado, Alex spent ten years in commercial garment manufacturing.
A born and raised Brooklynite whose thirst for knowledge is never quenched. This avid reader’s interests span from fashion and construction to science and cooking. Alex enjoys using his expansive know-how to help others.
SUSTAINABILITY EVOLUTION TEAM
An eternal student of life, Alma lives to explore the world’s vibrant cultures, flavors and, people. When she’s not diving into a good book, yoga or martial arts you can find her trekking into a wilderness in her home state of California. She’s passionate about plant medicine, sustainable living, human and animal rights.
SR. ART DIRECTOR
Amanda is Avocado’s design aficionado and brand guardian, responsible for ensuring that our look and feel is vibrant and consistent across all forms of communication. She is passionate about social design, low-waste living, and using creativity for good causes. When she’s not sketching or fussing with pixels, you might find her practicing her handstand, sipping chai tea, or scouring flea markets around the world for second-hand treasures.
ENGINEERING + PLATFORM
Andrew resides in Portland, OR, a pacific northwest native. Ever since he was little, he loved building software with the human connections that it can foster. While taking a break from his quest for boundless knowledge, he enjoys playing the violin, hiking the Oregon trails, and taking care of his adopted cat.
BRAND MARKETING MANAGER
Annie is a Michigan native now residing at 9,600 feet in the mountains of Colorado where she loves to spend time outdoors exploring the trails near her home. An avid mountain biker and skier, Annie also enjoys playing soccer, photography, design, and traveling. Naturally, she is passionate about healthy, sustainable living and nutrition.
Bianca is a New Jersey native now residing in sunny California where she loves to spend time at the beach and cook for friends. She’s also a huge music lover and spends a lot of her spare time singing and writing songs with her music loving friends. She believes in the power of words and spreading positivity to her loved ones and anyone new she is in the presence of.
ENGINEERING + PLATFORM
Brandon loves building software, and has spent the past 20 years proving it. When not hacking in front of the computer, he enjoys a place called outside. He likes various outdoor activities, such as hiking, kayaking, and getting back in front of the computer (but outside). All of this combined with his love of sleeping, makes Avocado Mattress a perfect fit. He’s excited to build a platform around natural organic products, and naps.
EXPERIENCE CENTER LEAD
Heralding from a small coastal town in Florida, Brandon loves everything about the water and boarding, to include surfing, wake boarding, diving, fishing and snowboarding. As you might suspect, he’s a huge adrenaline junkie (think motorcycles, jumping out of perfectly good airplanes and outdoor adventures). When you visit our Hoboken Experience Center, we hope you will have a chance to talk with him about sustainability, our mission, and vision for the future.
SUSTAINABILITY EVOLUTION LEAD
Bri graduated from Kennesaw State University in 2014 and has since been exploring the less traveled corners of the earth. She is an avid outdoor enthusiast and animal lover. She loves rock climbing, yoga, and bike touring. As our Sustainability programs lead, Bri is actively working on our pending B-Corp certification and other green business policies and initiatives.
Originally from New Jersey, Charles is a CXP Specialist. He enjoys spending time with family and learning about emerging technology, coaches and plays basketball and loves the United States of America.
Chiany, a Los Angeles native, loves to write, listen to music, and cook for her family and friends. Most recently, she’s been on a mission to bake at least five different kinds of pies. Chiany is passionate and honest, completely dedicated to sustainability and giving back to her community. She also cares deeply about the needs and desires of others, which makes her ideally suited to work with customers who are looking for empathy and action.
Caroline is a DIY enthusiast – always building or making something her own. She loves a good challenge so you can find her tackling something new every other week. She’s a huge foodie so she’s always on the hunt for new and exciting places to eat. She loves to talk to people and solve problems so if you’re stumped on any question, Caroline is at our Hoboken Experience Center and always ready to help. (Ask her to some Friends trivia.)
SOCIAL ENGAGEMENT MANAGER
Christine shares her contagious passion for green living with a deep love literature, traveling, and adventures in the woods. She has always dreamt about living a more simple life, like her hero, Henry David Thoreau, tucked away in the woods to “live deliberately” and “learn what the woods had to teach.”
OPERATIONS + FINANCE
Dan is Avocado’s Operations Manager focusing on Finance, HR and business activities. He utilizes his 30+ years of corporate experience to manage our day-to-day. If you need something done, give it to Dan and he’ll make it happen. Dan loves taking walks along the beach with his wife, Darcy, watching sunrises and sunsets on the water, and spending time with his two pups and five grandkids.
Desi is a Brooklyn girl turned Jersey girl. A professional dancer, Desi is trained in Ballet, Tap, Jazz and Modern. When she’s not helping customers at Avocado, you’ll finding her teaching dance or singing Karaoke at her favorite bar on Friday nights. And although she may be biased, she claims to own the best dog EVER!
PEOPLE + DEVELOPMENT
Eleanor is an uncomplicated, aspiring minimalist that is always trying to make sure everyone knows they are loved. This translates into her friendly, happy-go-lucky style with customers and the world alike. Her dreams include hot cups of coffee with coconut creamer, tropical birds, and really good tacos on a daily basis. One day she hopes to find a hobby she sticks with.
Fran is all about his electric guitar, especially jazz. A spiritual and family-centered person (perhaps the result of his Mexican heritage), Fran dreams of traveling the world. He’s passionate about sustainability, minimalism, and back-to-basics living. For customer support, or advice on music, Fran is your man.
Gabe is from New Jersey, but New York will forever have her heart. Whether it’s hiking a nearby trail or enjoying a drink on the beach of Costa Rica, she is the definition of a gallivanter. As much as she enjoys to travel, there’s nothing she loves more than spending time with all 10 of her dogs at home. Yes! She really has 10 dogs!
Gia, a published poet, loves artistic self expression, and often leads writing workshops with local high school kids. She’s a huge movie geek, and has worked as a script supervisor in the past. She’s also part of a table top gaming company on the side.
SUSTAINABILITY EVOLUTION TEAM
When Jamie isn’t creating exceptional customer experiences she is usually outside backpacking, hiking, kayaking or gardening. A lover of nature she is passionate about plant medicine and the environment, and when she’s not outside you can almost always find her with a book in hand. She loves to travel and go on adventures with her fiancee, but the love of her life is her Boston Terrier Rocco!
EXPERIENCE + PLATFORM
Jay Decker leads Avocado’s customer experience team, and directs our green partnerships and environmental campaigns. Jay is driven by mission and vision, and believes our success hinges on remarkable customer experiences. (He’s right, of course.) With an extensive background in software engineering, Jay also directs our technology initiatives, maximizing our agility and efficiency. If we can’t find an off-the-shelf technology solution that suits our needs, Jay will help build it.
STRATEGY + OPERATIONS
Jeff D’Andrea, an avid pool and darts player on the Hoboken scene, directs Avocado’s strategy and operations, as well as our expanding product roadmap. Jeff also boasts deep web and software development expertise, having worked with Jay and Mark in past agencies, in roles that spanned from client strategy to user experience design.
SOCIAL + PARTNERS
Jessica brings the Avocado mission and brand to life through integrated, multi-platform storytelling and lifestyle content. She brings a decade of experience in marketing and public relations and a true passion for healthy living. She loves good design, good books, and good food. She and her husband live in Williamsburg, Virginia.
SUSTAINABILITY EVOLUTION TEAM
Hailing from the Bronx, Joy is passionate about culture and learning new things. In her spare time, you can find her listening to a podcast or watching a TED Talk. She lived in Seoul, South Korea during one summer while in High School. Her mug is always full of herbal tea. In her spare time, Joy loves learning new things, exploring new places, and finding new foods to try.
Jozee is a young, bilingual student full of positive energy and ambition. She’s definitely a team player and feels rewarded when she’s helped someone. Jozee’s vitality and free-flowing spirit allows her to engage people to provide the best customer support possible. She’s constantly looking for ways to learn and grow spiritually … and almost never says no to ice cream.
A California girl with East Coast roots, Julia loves adventuring around. From meditating at the Legion of Honor, to hiking and camping in Big Sur, to eating her way through Philly (cheesesteaks anyone?), her go-to line is, “Is it time for fun?” Here at Avocado she loves connecting with people and helping! An avid fan of music festivals, her bucket list item is to throw her own festival one day. Cheers to good tunes and good vibes!
CUSTOMER EXPERIENCE LEAD
Kaitlyn is originally from Eastern Michigan, but moved to Atlanta shortly after graduating from college (even though she only knew one person and had no job prospects). But it was one of the best decisions for her. She’s a huge sports fan, especially hockey. She loves dogs, and in her spare time, frequently is hiking, running or spending time with a good book and a cup of coffee. Even so, her true passion is helping people, which is what brought her to the Avocado family.
QUALITY ASSURANCE SPECIALIST
Kate is a New Jersey native who has a serious cooking obsession. When she’s not binge-watching the Great British Bake Off or perfecting her homemade pasta, she can be found trying new restaurants or visiting the Jersey Shore. Kate is an animal lover and aspires to one day own a dog. Or 5.
LA CALL CENTER LEAD
Krista was born and raised all over sunny Los Angeles, California (Venice, Santa Monica, Mar Vista & Mid City) and carries a deep passion for anything served on or in between a warm corn tortilla. Nothing makes her happier than to connect with people, and loves to learn new things. You can find Krista searching for her next favorite taco, listening to podcasts, watching movies with her husband, and exploring the ever-changing cityscape of L.A. with her rescue pit bull, Roxy.
South Carolinian turned Dodger fan (by default) who is now residing in sunny Los Angeles. The saying: “it never rains in Southern California” is true! Palm trees and sunshine. Quite the oenophile, Lashay loves all things wine and traveling to visit wineries. 90’s music makes her happy and beaches are her happy place. Striving for excellence in all that she does, no matter her circumstances, her posture will always be that of appreciation.
Leah is a lover of life and hopes to learn something new everyday. Biking, Photography, and family time are what make her ridiculously happy. Born and raised in California, she has also lived in Peru and dreams often of majestic mountains and the ocean. She feels incredibly lucky that caring about others and the environment is also a huge part of her job!
Lisette is a friendly person and believes that helping others is her calling. She has a strong desire to be responsive and step in when others are in need; the same way that some folks feel a pull to be a nurse or a police officer from a young age. Besides making herself a vital team member of the Avocado family and caring for our customers, she spends most of her time outdoors trying to cultivate her herb garden. Her ultimate happy place is visiting local farms with her young son.
BRAND + CREATIVE
Mark Abrials is Avocado’s brand, creative and marketing lead, managing our identity and communicating our product story across platforms and media. Mark combines his advocacy for sustainability with his extensive advertising agency and media experience to help bring Avocado to life. Married with two kids, he’s an avid outdoorsman and active Scout leader.
Maxwell currently resides in New Jersey. When he’s not working to provide Green mattresses to the world, he’s a Wii Tennis champion. No really, he’s never lost a set in Wii Tennis and never will.
PHOTOGRAPHY + CREATIVE
Melissa is our photographer extrodinairé, creative stylist and artistic visionary. She’s responsible for the amazing, authentic imagery on our site (of friends and team members, not paid models). She’s passionate about human rights, environmental preservation, international travel and visual storytelling.
QUALITY ASSURANCE SPECIALIST
Michael is an early riser and health enthusiast—always experimenting with his sleep, diet, and exercise practices. He enjoys playing music, devouring self-help books, and incorporating his sense of humor wherever possible. Michael’s work philosophy is to simply take on any issue that arises—every problem is an opportunity to learn.
Michelle is a board game enthusiast hailing from Southern California. When she’s not crushing others at games, you can find her reading a book, eating, or watching Harry Potter for the 100th time. She is always up for new adventures and loves to travel to new places to explore and find new things to try.
PEOPLE + DEVELOPMENT
Mike is a graduate of Syracuse University and a New Hampshire native. He enjoys the beach, traveling across the country, and visiting new places as well as familiar ones. Mike loves working with people and takes particular pleasure in helping them solve their problems. Always positive, Mike believes, “What you do makes a difference.”
PRODUCTION & LOGISTICS LEAD
When Monique isn’t helping sort out Avocado’s logistics, she can be found spending time with her two sons, the younger of which is autistic. She has experience mentoring abuse victims and working in homeless shelters. With such a big heart, Monique is a lover of many things including music, books, horseback riding, coffee (the stronger the better), traveling, and pizza. Ask her where you can find the best BBQ ribs in town (hint: she makes them!)
Currently living in Iowa, Nathaniel shares a passion for the outdoors (yes even during the Midwest winters). A huge basketball fan, he often plays pick up in between classes. Having lived for long stretches in the wilderness, he appreciates simple and natural living which pairs perfectly with the Avocado way.
An avid taco eater and rider of bikes, Raymond enjoys the simpler things in life such as short walks in the park or beach, michelada (a summer beer drink) in one hand and the company of friends and family. On weekends you would find him working on mastering the art of BBQ and dry rubs or chillaxing and binge-watching various series.
Ricardo now lives in New Jersey but is originally from London, England. When he’s not sat at a computer screen, he can usually be found in the kitchen cooking up his favorite Jamaican recipes (handed down to him from his Granny), in a stage play or musical, winning at some kind of board game or on a plane on his way to a new adventure.
CUSTOMER EXPERIENCE LEAD
When Sarah is not working, you’ll either find her in her garden, trying her hardest to make everything survive, wandering around the mountains with her family, or at the local hardware store working on yet another DIY project. She’s passionate about making improvements, whether it be on her home or on your Avocado customer service experience!
Sarah Jane (SJ)
CUSTOMER EXPERIENCE PROGRAMS LEAD
A passionate animal advocate, SJ has a rescue pit bull, Roxy, found abandoned in a box. (Roxy is in training now to become a therapy dog and help change perceptions of the breed.) SJ is supremely interesting: she hikes, plays bass guitar, collects vintage music, lives meat-free, and practices Yoga and meditation daily. She even performs aerial yoga and enjoys hanging upside down from her personal trapeze set. As a colorful member of our customer service team, SJ breaks it down simply: “Choose Kindness.”
Hailing from Vancouver Canada, Sean is extremely passionate about everything hockey. When he’s not playing or watching, you can find him on top of a mountain, or performing yoga with goats. He is passionate about the earth and wildlife. As an extrovert, he has the right personality for customer support and will surely brighten your day.
Dria was born in Tallahassee, Florida and raised in Metro Atlanta. The best part of Dria’s day is being able to put a smile on someone else face. She truly loves lending a hand whenever possible. You can find her reading a Nicholas Sparks book or traveling to a tropical island. Those who know her say that she is truly the life of the party.
LA CALL CENTER
Suki enjoys meditating daily, doing puzzles, playing video games, and hanging out with her many animals (2 dogs, 1 cat, and 1 bunny). You can also find her reading thriller novels and drawing on her free time.
SUSTAINABILITY EVOLUTION TEAM
Tia has a guilty pleasure of watching cooking shows, but is admittedly not very creative (or good) in the kitchen. Born and raised in the Midwest, her favorite seasons are spring and fall because of all the beautiful changes that take place. Her family attempted to garden this year but lost the garden to a family of Groundhogs! Tia is excited about what the next chapter holds in life with amazing friends, family, and a wild new puppy.
OPERATIONS + LOGISTICS
Ulyana heralds all the way from Sevastopol, Russia, but now resides in the undisputed “country music capital” of the world. As a member of our Customer Experience Team, she’s just as passionate about gardening, kayaking and being outdoors as she is about living green and saving our oceans. Ulyana’s favorite Jacque Cousteau quote is: “The sea, once it casts its spell, holds one in its net of wonder forever.”