JAY & MELISSA
Jay Decker is responsible for Avocado’s customer experience, green partnerships, and environmental campaign development. Jay infuses our company culture and mission into everything we do. His better half is Melissa Kruse — our resident photographer, creative stylist and artistic visionary. She’s responsible for the amazing, original imagery on our site (of real people, not models). She’s passionate about human rights, environmental preservation and international travel.
Mark Abrials is Avocado’s creative and brand lead, managing our brand identity and communicating our product story across digital platforms and media. Mark combines his advocacy for sustainability with his extensive ad agency and media experience to help bring Avocado to life. Married with two kids, he’s an avid outdoorsman and Scout leader.
JEFF & ALEX
Jeff D’Andrea is Avocado’s product design and operations lead. He also oversees our affiliate program, ensuring our partners are well aligned with Avocado’s mission of green and healthy living. His wife, Alex, pushes us to ensure that we procure the highest quality natural materials from ethical and sustainable sources, and oversees the manufacturing processes of the mattresses themselves. Prior to Avocado, Alex spent ten years in commercial garment manufacturing.