PRODUCTION + PARTNERSHIPS
Alex works with Jeff, her husband, managing our partner relationships, and manages our sourcing and supply chain. She pushes us to ensure that we procure only the highest quality natural materials from ethical and sustainable sources, and oversees the manufacturing processes of the mattresses themselves. Prior to Avocado, Alex spent ten years in commercial garment manufacturing.
Amy has a serious obsession with Mexican food. If it were possible, she’d always be traveling. She can spend all day floating around in a pool or sipping a drink at the beach. She adds the Indian spice to the Avocado team. And nothing gives Amy more satisfaction than a customer that’s truly happy!
ENGINEERING + PLATFORM
Brandon loves building software, and has spent the past 20 years proving it. When not hacking in front of the computer, he enjoys a place called outside. He likes various outdoor activities, such as hiking, kayaking, and getting back in front of the computer (but outside). All of this combined with his love of sleeping, makes Avocado Mattress a perfect fit. He’s excited to build a platform around natural organic products, and naps.
EXPERIENCE CENTER LEAD
Heralding from a small coastal town in Florida, Brandon loves everything about the water and boarding, to include surfing, wake boarding, diving, fishing and snowboarding. As you might suspect, he’s a huge adrenaline junkie (think motorcycles, jumping out of perfectly good airplanes and outdoor adventures). When you visit our Hoboken Experience Center, we hope you will have a chance to talk with him about sustainability, our mission, and vision for the future.
Bri graduated from Kennesaw State University in 2014 and has since been exploring the less travelled corners of the earth. She is an avid outdoor enthusiast and animal lover. She loves rock climbing, yoga, and bike touring. As a member of our Customer Experience team, Bri’s take on service is simple: be honest and authentic, and the rest will take care of itself.
CUSTOMER EXPERIENCE & SHOWROOM
Caroline is a DIY enthusiast – always building or making something her own. She loves a good challenge so you can find her tackling something new every other week. She’s a huge foodie so she’s always on the hunt for new and exciting places to eat. She loves to talk to people and solve problems so if you’re stumped on any question, Caroline is at our Hoboken Experience Center and always ready to help. (Ask her to some Friends trivia.)
Cari is an adventurous spirit who enjoys spending time in nature with her husband and their dog. She also enjoys long days on the lake with friends and family. She’s an excellent cook and loves traveling. With a background in the medical industry, Cari knows that a nice and simple human interaction can make a person’s day. She applies this mindset to customer service, striving to leave a positive impact on every customer’s life.
ENGINEERING + UX
Chris is our website and platforms developer. His background in fine arts gives him a focus on user experience and aesthetic. He digs hiking, kayaking and traveling, and brews homemade kombucha and milk kefir. His greatest love is riding his bike with his future wife, Silvia, and their two pups. Chris comes to you from sunny St. Pete, Florida.
Christine shares her contagious passion for green living with a deep love for literature, traveling and adventures in the woods. She has always dreamt about living a more simple life, like her hero, Henry David Thoreau, tucked away in the woods to “live deliberately” and “learn what the woods had to teach.” A creative soul (which should come as no surprise), Christine also loves music in many forms — attending a concert, learning the violin, or writing her own.
OPERATIONS + FINANCE
Dan is Avocado’s Operations Manager focusing on Finance, HR and business activities. He utilizes his 30+ years of corporate experience to manage our day-to-day. If you need something done, give it to Dan and he’ll make it happen. Dan loves taking walks along the beach with his wife, Darcy, watching sunrises and sunsets on the water, and spending time with his two pups and five grandkids.
Eleanor is an uncomplicated, aspiring minimalist that is always trying to make sure everyone knows they are loved. This translates into her friendly, happy-go-lucky style with customers and the world alike. Her dreams include hot cups of coffee with coconut creamer, tropical birds, and really good tacos on a daily basis. One day she hopes to find a hobby she sticks with.
Fran is all about his electric guitar, especially jazz. A spiritual and family-centered person (perhaps the result of his Mexican heritage), Fran dreams of traveling the world. He’s passionate about sustainability, minimalism, and back-to-basics living. For customer support, or advice on music, Fran is your man.
Greg is, simply put, gregarious. He loves conversation, meeting new people, and forming relationships. Greg will cheerfully tell you that he married his best friend, and loves his puppy, sneaker collection and his time at the gym. He also believes in honesty, loyalty and integrity above all things. Luckily for you, Greg is always in search of ways to improve customer experiences so they have “the best one possible!”
EXPERIENCE + PLATFORM
Jay Decker leads Avocado’s customer experience team, and directs our green partnerships and environmental campaigns. Jay is driven by mission and vision, and believes our success hinges on remarkable customer experiences. (He’s right, of course.) With an extensive background in software engineering, Jay also directs our technology initiatives, maximizing our agility and efficiency. If we can’t find an off-the-shelf technology solution that suits our needs, Jay will help build it.
STRATEGY + OPERATIONS
Jeff D’Andrea, an avid pool and darts player on the Hoboken scene, directs Avocado’s strategy and operations, as well as our expanding product roadmap. Jeff also boasts deep web and software development expertise, having worked with Jay and Mark in past agencies, in roles that spanned client strategy to user experience design.
SOCIAL + PARTNERS
Jessica brings the Avocado mission and brand to life through integrated, multi-platform storytelling and lifestyle content. She brings a decade of experience in marketing and public relations and a true passion for healthy living. She loves good design, good books, and good food. She and her husband live in Williamsburg, Virginia.
Jordy is a laid back soul from Portland, Oregon. He believes that positivity and empathy make the world go round. When he’s not at work delighting customers, you can find him standing on a board at the beach, the mountain, or the river. He also spends all the time he can with his two daughters and sweetheart wife.
Lukas has a creative spirit. He loves film photography, creative writing and, in another life, would have played in an awesome band. (He plays the drums and guitar.) Lukas also is an active rock climber, but mostly boulders these days because he quickly forgets his knots for tying ropes.
BRAND + CREATIVE
Mark Abrials is Avocado’s brand, creative and marketing lead, managing our identity and communicating our product story across platforms and media. Mark combines his advocacy for sustainability with his extensive advertising agency and media experience to help bring Avocado to life. Married with two kids, he’s an avid outdoorsman and active Scout leader.
PHOTOGRAPHY + CREATIVE
Melissa is our photographer extrodinairé, creative stylist and artistic visionary. She’s responsible for the amazing, authentic imagery on our site (of friends and team members, not paid models). She’s passionate about human rights, environmental preservation, international travel and visual storytelling.
Mike is a graduate of Syracuse University and a New Hampshire native. He enjoys the beach, traveling across the country, and visiting new places as well as familiar ones. Mike loves working with people and takes particular pleasure in helping them solve their problems. Always positive, Mike believes, “What you do makes a difference.”
Sarah Jane (SJ)
A passionate animal advocate, SJ has a rescue pit bull, Roxy, that her partner, John, found abandoned in a box. (Roxy is in training now to become a therapy dog and help change perceptions of the breed.) SJ is supremely interesting: she hikes, plays bass guitar, collects vintage music, lives meat-free, and practices Yoga and meditation daily. She even performs aerial yoga and enjoys hanging upside down from her personal trapeze set. As a colorful member of our customer service team, SJ breaks it down simply: “Choose Kindness.”
Trish is originally from Trinidad, the country known for having a good time at Carnival. She came to the US right out of high school. Married with two beautiful children, Trish believes strongly in family and kindness. Her two secret pleasures are watching cartoons on Saturday mornings with her kids and staying up late playing Gears of War with her love, Dee. Her desire to be a part of something better brought her to Avocado, and she’s excited to help you get the best sleep ever. (Note, she loves to say, “All good things.”)
OPERATIONS + LOGISTICS
Ulyana heralds all the way from Sevastopol, Russia, but now resides in the undisputed “country music capital” of the world. As a member of our Customer Experience Team, she’s just as passionate about gardening, kayaking and being outdoors as she is about living green and saving our oceans. Ulyana’s favorite Jacque Cousteau quote is: “The sea, once it casts its spell, holds one in its net of wonder forever.”