EXPERIENCE + PLATFORM
Jay Decker leads Avocado’s customer experience team, and directs our green partnerships and environmental campaigns. Jay is driven by mission and vision, and believes our success hinges on remarkable customer experiences. (He’s right, of course.) With an extensive background in software engineering, Jay also directs our technology initiatives, maximizing our agility and efficiency. If we can’t find an off-the-shelf technology solution that suits our needs, Jay will help build it.
BRAND + CREATIVE
Mark Abrials is Avocado’s brand, creative and marketing lead, managing our identity and communicating our product story across platforms and media. Mark combines his advocacy for sustainability with his extensive advertising agency and media experience to help bring Avocado to life. Married with two kids, he’s an avid outdoorsman and active Scout leader.
PRODUCT + OPERATIONS
Jeff D’Andrea, an avid pool and darts player on the Hoboken scene, is Avocado’s product design and operations lead. He oversees our partner relationships and expanding product roadmap. Jeff also boasts deep web and software development expertise, having worked with Jay and Mark in past agencies, in roles that spanned strategy to user experience design.
PRODUCTION + PARTNERSHIPS
Alex works with Jeff, her husband, managing our partner relationships, and manages our sourcing and supply chain. She pushes us to ensure that we procure only the highest quality natural materials from ethical and sustainable sources, and oversees the manufacturing processes of the mattresses themselves. Prior to Avocado, Alex spent ten years in commercial garment manufacturing.
Amy has a serious obsession with Mexican food. If it were possible, she’d always be traveling. She can spend all day floating around in a pool or sipping a drink at the beach. She adds the Indian spice to the Avocado team. And nothing gives Amy more satisfaction than a customer that’s truly happy!
ENGINEERING + PLATFORM
Brandon loves building software, and has spent the past 20 years proving it. When not hacking in front of the computer, he enjoys a place called outside. He likes various outdoor activities, such as hiking, kayaking, and getting back in front of the computer (but outside). All of this combined with his love of sleeping, makes Avocado Mattress a perfect fit. He’s excited to build a platform around natural organic products, and naps.
Bri graduated from Kennesaw State University in 2014 and has since been exploring the less travelled corners of the earth. She is an avid outdoor enthusiast and animal lover. She loves rock climbing, yoga, and bike touring. As a member of our Customer Experience team, Bri’s take on service is simple: be honest and authentic, and the rest will take care of itself.
Cari is an adventurous spirit who enjoys spending time in nature with her husband and their dog. She also enjoys long days on the lake with friends and family. She’s an excellent cook and loves traveling. With a background in the medical industry, Cari knows that a nice and simple human interaction can make a person’s day. She applies this mindset to customer service, striving to leave a positive impact on every customer’s life.
OPERATIONS + FINANCE
Dan is Avocado’s Operations Manager focusing on Finance, HR and business activities. He utilizes his 30+ years of corporate experience to manage our day-to-day. If you need something done, give it to Dan and he’ll make it happen. Dan loves taking walks along the beach with his wife, Darcy, watching sunrises and sunsets on the water, and spending time with his two pups and five grandkids.
Eleanor is an uncomplicated, aspiring minimalist that is always trying to make sure everyone knows they are loved. This translates into her friendly, happy-go-lucky style with customers and the world alike. Her dreams include hot cups of coffee with coconut creamer, tropical birds, and really good tacos on a daily basis. One day she hopes to find a hobby she sticks with.
Fran is all about his electric guitar, especially jazz. A spiritual and family-centered person (perhaps the result of his Mexican heritage), Fran dreams of traveling the world. He’s passionate about sustainability, minimalism, and back-to-basics living. For customer support, or advice on music, Fran is your man.
SOCIAL + CONTENT
Jessica brings the Avocado mission and brand to life through integrated, multi-platform storytelling and lifestyle content. She brings a decade of experience in marketing and public relations and a true passion for healthy living. She loves good design, good books, and good food. She and her husband live in Williamsburg, Virginia.
Jordy is a laid back soul from Portland, Oregon. He believes that positivity and empathy make the world go round. When he’s not at work delighting customers, you can find him standing on a board at the beach, the mountain, or the river. He also spends all the time he can with his two daughters and sweetheart wife.
PHOTOGRAPHY + CREATIVE
Melissa is our photographer extrodinairé, creative stylist and artistic visionary. She’s responsible for the amazing, authentic imagery on our site (of friends and team members, not paid models). She’s passionate about human rights, environmental preservation, international travel and visual storytelling.
Mike is a graduate of Syracuse University and a New Hampshire native. He enjoys the beach, traveling across the country, and visiting new places as well as familiar ones. Mike loves working with people and takes particular pleasure in helping them solve their problems. Always positive, Mike believes, “What you do makes a difference.”
OPERATIONS + LOGISTICS
Ulyana heralds all the way from Sevastopol, Russia, but now resides in the undisputed “country music capital” of the world. As a member of our Customer Experience Team, she’s just as passionate about gardening, kayaking and being outdoors as she is about living green and saving our oceans. Ulyana’s favorite Jacque Cousteau quote is: “The sea, once it casts its spell, holds one in its net of wonder forever.”