BALANCING PURPOSE AND PROFIT
Certified B Corporations balance purpose and profit. They are the gold standard for responsible business, demanding accountability toward a sustainable and inclusive economy. The rigorous certification process provides the highest standard of verified positive impact of a company. Once approved, B Corps are legally required to change their governing documents to consider the result of their decisions on workers, customers, suppliers, community, and the environment. Avocado became a B Corp in May 2020, with a high score of 126.2 — well beyond the 80-point minimum threshold.
THE IMPACT OF B CORPS
B Corps wants to redefine what success in business means for society, shifting from a model centered around shareholders — those who profit from a company — to stakeholders — those who are impacted by a company. B Corp measures businesses by whether they are good actors and deliver value to all. This means reckoning with the broader implications of business decisions and understanding their impacts beyond the bottom line. More than 3,000 companies worldwide are now Certified B Corporations.
OUR B CORP IMPACT SCORE
We believe that our business should be a force for good — that in addition to providing world-class, organic products, we should be leaders in social and environmental responsibility. In May 2020, we became a B Corp, with a score of 126.2 — putting Avocado well ahead of the 80-point threshold. We had high impact scores in Community, Environment, and Workers categories.
Our high score in Environment was a result of our commitment to wind and solar energy and our Climate Neutral certification. With Climate Neutral, the entirety of our carbon footprint is measured and verified, from raw material production and shipping to manufacturing and delivery. We reduce where we can and purchase offsets for the balance. Avocado is the world’s first mattress brand to achieve net-zero carbon emissions. In 2020, Avocado officially went carbon negative.
We scored well in Community because of our commitment to 1% for the Planet and our transformative mattress donation program. As members of 1% for the Planet, we donate 1% of our revenues to vetted nonprofits in an effort to address the interrelated issues of climate change, healthy food systems, land management, water resources, pollution, and wildlife diversity. In April 2020, 1% for the Planet honored Avocado with their inaugural Pinnacle Award. In addition, our sustainability team developed a nationwide network of over 1,000 nonprofit partners; as a result, 90% of returned mattresses and 100% of returned pillows are donated.
We scored high points in Workers a result of our competitive wages, from the factory floor throughout the company, as well as extensive employee benefits, which include paid volunteer days and a free Headspace account and subsidized Classpass membership to encourage mental and physical well-being.