BE THE CHANGE
Eco-conscious means being aware about how our actions impact the earth; and making informed and mindful choices to minimize our impact on the environment. It refers to products that contribute to green living and practices that help conserve resources like water and energy, while at the same time, minimizing air, water and land pollution. As conscious consumers, we firmly believe that we all have an obligation to consider the larger ecological and social impact of the products we buy and brands we support.
We are united by this singular purpose: to enable and inspire healthy and sustainable living, while transforming what it means to be a socially conscious business.
GOTS ORGANIC CERTIFIED
Avocado is certified by the Global Organic Textile Standard (GOTS), which defines the recognized requirements worldwide that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labelling, in order to provide a credible assurance to end consumers. Endorsed by the United States Department of Agriculture (USDA), GOTS is the gold standard for verified organic and eco-conscious products.
ECO-CONSCIOUS DUNLOP NATURAL LATEX
Avocado mattresses feature 100% natural Dunlop latex harvested by hand from Hevea Brasiliensis (“rubber”) trees in Asia. No trees are harmed in the process. Our Dunlop latex sap is processed in our processing facility, which we own, with the use of steam and fresh water from rain collection pools. This creates a resilient, highly-durable sleep surface that is far superior to other types of synthetic and man-made materials.
SUSTAINABLE LATEX HARVESTING & PRODUCTION
Rubber tree plantations help prevent soil erosion and promote biodiversity. In organic processes like ours, no pesticides are used. This makes it safer for the communities that grow and process our latex, as well as for the end-consumers that use our products. This eco-conscious approach is extended to other practices. For example, our latex processing facility uses rain collection pools, produces its own closed-loop bio-fuels and harnesses wind power to operate in an ecologically-conscious manner.
Cotton is sustainable, renewable and biodegradable, making it an excellent choice as an environmentally-conscious fiber. Wool is also a natural, renewable and biodegradable material — especially since sheep need only a simple blend of water, air, sunshine and grass to thrive. At Avocado, we maintain direct relationships with our growers and herders, and of course, use only the finest GOTS organic certified cotton and wools sourced directly.
NO POLYURETHANE FOAMS
Most brands use foams and memory foams made from polyurethane, which is a petroleum-based product and a type of plastic. Polyurethane foams can emit Volatile Organic Compounds, or VOCs — harmful chemicals that can cause respiratory irritation and other health problems. Our organic certified latex foams are a healthier and more eco-conscious choice, since they are organic and less likely to emit VOCs. (Source: Environmental Working Group Healthy Living Guide.)
NO POLLUTING ADHESIVES TO BIND THE LAYERS
We do not use glue (or even water-based glues) — which can emit harmful VOCs and pollute the air — between the organic layers of our mattresses. Instead, we bind the layers together along all of the perimeter edges with up to 240 small hog rings (round metal staples), then hand-tuft the interior with up to 30 yarn pulls and rosettes. Yes, it’s a labor-intensive process, but it creates a superior quality mattress without the use of noxious chemical adhesives. (Source: Environmental Working Group Healthy Living Guide.)
CERTIFIED FOR LOW EMISSIONS
Indoor air quality can be 5 times more polluted than outside air, according to the EPA. And since we spend on average 90% of our time living, working, learning and playing indoors, indoor air quality is an important health and wellness consideration. (Source: European Commission.) Rest assured, every Avocado Green Mattress has been Greenguard Gold Certified by UL Environment to meet the most stringent standards for health-based criteria and low emissions.
TOWARD A TRIPLE TOP-LINE VALUE PROPOSITION
We marry the latest lean manufacturing methods with sustainable business practices to minimize waste, up-cycle excess materials, reduce our carbon footprint, and leverage our proprietary technology platforms for greater efficiency. This has a triple top-line benefit: for the company, natural world betterment, and social advantage for employees and the community at large.
LINKING DURABILITY TO SUSTAINABILITY
Most polyurethane foam, memory foam and traditional mattresses are made to last just 8-10 years. Yet the durability of products is at the core of successful sustainable design. Because our mattresses are made with 100% all natural latex (one of the most durable mattress materials available) and we use a top-of-the-line innerspring unit, our mattresses are built to last. (View our 3rd-party durability performance testing.) Over time, the financial cost and environmental impact of buying one quality mattress is far less than the cost of 2 or 3 polyurethane foam mattresses.
RECYCLING & UPCYCLING
More than 50,000 mattresses end up in landfills each day. Many of these are made with petrochemicals that pose an environmental hazard when they are ultimately incinerated or introduced into the waste stream. In stark contrast, our mattresses are made with natural, organic and recycled materials, and have been lab tested to demonstrate their durability — which is why we offer a 25-year warranty. These materials can be recovered, reused, recycled and even up-cycled into new products and materials. (Source: Mattress Recycling Council.)
Many of our products are certified and verified by Vegan Action / The Vegan Awareness Foundation in Richmond, Virginia. These products do not use wool and do not contain animal products or byproducts that have been tested on animals. Vegan lifestyles help preserve habitats and species, conserve water, and lower greenhouse gas emissions. Our vegan products include our Avocado Vegan Mattress, Green Pillows and Vegan Natural Latex Mattress Toppers.
OUR OWN FACTORY
Few direct-to-consumer mattress brands own their own factory. Most subcontract out their work or import their finished product from China. In contrast, we own our 175,000 sq. ft. factory in Los Angeles, which is GOTS and GOLS organic certified for ecology and social responsibility. This allows us to manage our craftsmanship, material quality and production from start to finish — and take proactive actions to reduce our carbon footprint.
FIGHTING CLIMATE CHANGE WITH CARBON OFFSETS
We’re taking action on Climate Change and fully embrace the We Are Still In movement in support of the Paris Climate Agreement. To this end, we calculate and offset our carbon footprint for our factory in Los Angeles AND for all product shipments on an annual basis. We are supporting the CarbonFund.org offset reforestation projects in an effort to help sequester CO2. (View our CarbonFund Partner profile.)
GIVING BACK TO ENVIRONMENTAL NONPROFITS
At Avocado, we’re doing our part to help save the planet. As members of 1% for the Planet, we’ve committed to donate 1% of our revenues to vetted nonprofits in an effort to address the interrelated issues of climate change, healthy food systems, land management, water resources, pollution and wildlife diversity. Learn more about our charitable and environmental initiatives.
“Honesty defines this company that believes natural materials are key to restful sleep and long-term health. Mattresses are a highly considered purchase, but somewhere in the process concerns about environmental impact and human health are lost. The passionate team behind Avocado believes it’s important to drive change by opting for eco-friendly products that ultimately help protect the environment and promote a greener and more sustainable world.” — Green Building & Design Magazine