Eco-conscious means being aware of how our actions impact the earth and making informed and mindful choices to minimize our impact on the environment. It refers to products that contribute to green living and practices that help conserve resources like water and energy, while at the same time, minimizing air, water, and land pollution. As conscious consumers, we firmly believe we all have an obligation to consider the larger ecological and social impact of the products we buy and the brands we support.
We are united by this singular purpose: to enable and inspire healthy and sustainable living, while transforming what it means to be a socially conscious business.
Avocado is certified by the Global Organic Textile Standard (GOTS), which defines the recognized requirements worldwide that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labeling, in order to provide a credible assurance to end consumers. Recognized by the United States Department of Agriculture (USDA), GOTS is the gold standard for verified organic and eco-conscious products.
Avocado mattresses feature GOLS organic certified latex harvested by hand from Hevea Brasiliensis ("rubber") trees in India. No trees are harmed in the process. Our organic latex sap is processed in a facility that we co-own in India, with the use of steam and freshwater harvested from rain collection pools. This creates a resilient, buoyant, and highly-durable latex foam.
Rubber tree cooperatives help prevent soil erosion and promote biodiversity. In organic processes like ours, no pesticides are used. This makes it safer for the communities that grow and process our latex, as well as for the end-consumers that use our products. This eco-conscious approach is extended to other practices. For example, the latex processing facility that we own in India uses rainwater collection pools, biofuels from expired trees to heat water in order to steam-bake our latex, and wind turbines to supplement our power usage.
While the production of natural rubber provides an income for millions of people in developing countries, it can also have negative impacts on forests, communities, and workers when it is not managed responsibly. That's why the latex plantations we co-own in India are FSC® certified to be deforestation-free, environmentally-conscious, and socially responsible.
Avocado is the world’s first mattress brand to achieve net-zero carbon emissions across 100% of its operations. With Climate Neutral, our full carbon footprint is measured and verified, from raw material production and shipping to manufacturing and delivery. We reduce where we can and purchase offsets for the rest.
Organic material sources — to include latex rubber, kapok fiber, wool, and cotton — thrive in a natural, ongoing, and rapidly renewing process. Each year, sheep produce a new fleece, organic cotton grows with little more than sunshine and rainwater, and latex trees thrive under dense forest canopies, without the use of petrochemical fertilizers and pesticides. At Avocado, we maintain direct relationships with our growers and herders, and of course, use only the finest renewable GOTS organic certified materials sourced directly from India.
Most brands use foams and memory foams made from polyurethane, which is a petroleum-based product and a type of plastic. Polyurethane foams can contain Isocyanates and emit volatile organic compounds, or VOCs — harmful chemicals that can cause respiratory irritation and other health problems. Our GOLS organic certified latex foams are a healthier and more eco-conscious choice, since they are organic and less likely to emit VOCs. (Source: Environmental Working Group Healthy Living Guide, MADE SAFE®)
We do not use solvent-based or water-based adhesives, which can emit harmful VOCs and pollute the air, because doing so would be contrary to the concept of a natural and organic mattress. Instead, we use small hog rings (round metal staples) around the perimeter, then, using long steel needles, hand-tuft the interior with up to 30 yarn pulls and rosettes. This labor intensive process creates a superior quality mattress without the use of noxious chemical adhesives. (Source: Environmental Working Group Healthy Living Guide.)
Indoor air quality can be five times more polluted than outside air. And since we spend on average 90% of our time living, working, learning, and playing indoors, indoor air quality is an important health and wellness consideration, according to the EPA. Rest assured, every Avocado mattress has been GREENGUARD Gold certified by UL Environment to meet the most stringent standards for health-based criteria and low emissions.
We marry the latest lean manufacturing methods with sustainable business practices to minimize waste, upcycle excess materials, reduce our carbon footprint, and leverage our proprietary technology platforms for greater efficiency. This has a triple top-line benefit for the company and the natural world, and a social advantage for employees and the community at large.
Most polyurethane foam, memory foam and traditional mattresses are replaced in 7-10 years. Yet the durability of products is at the core of successful sustainable design. Because our mattresses are made with 100% GOLS organic certified latex (one of the most durable mattress materials available) and we use a top-of-the-line innerspring unit, our mattresses are built to last. Over time, the financial cost and environmental impact of buying one quality mattress is far less than the cost of two or three polyurethane foam mattresses.
More than 50,000 mattresses end up in landfills each day. Many of these are made with petrochemicals that pose an environmental hazard when they are ultimately incinerated or introduced into the waste stream. In stark contrast, our mattresses are made with materials that can be recycled and reused, or allowed to degrade naturally, thereby returning them to nature with less impact on landfills than all-polyurethane mattresses. These waste and byproducts can even be creatively transformed into new products and materials of better quality or for better environmental value.
Many of our products are certified and verified by Vegan Action/the Vegan Awareness Foundation in Richmond, Virginia, and are PETA-approved. These products do not use wool and do not contain animal products or byproducts that have been tested on animals. Vegan lifestyles help preserve habitats and species, conserve water, and lower greenhouse gas emissions. Our vegan products include our Avocado Vegan Mattress, Green Pillows, and Vegan Natural Latex Mattress Toppers.
Few direct-to-consumer mattress brands own their own factory. Most subcontract out their work or import their finished product from China. In contrast, we own our 175,000-square-foot factory in Los Angeles, which is GOTS and GOLS organic certified for ecology and social responsibility. This allows us to manage our craftsmanship, material quality, and production from start to finish — and take proactive actions to reduce our carbon footprint.
In 2019, Avocado Green Mattress became the first mattress company to become Climate Neutral Certified, effectively making our business “carbon neutral.” A year later, we took it a step further by going carbon negative — offsetting more carbon emissions than the company generates. Carbon offsets are vehicles for paying to remove carbon from the atmosphere or to prevent greenhouse gases from getting there in the first place by financing forest conservation and clean energy. Our carbon offset partner is the Bonneville Environmental Foundation.
At Avocado, we’re doing our part to help save the planet. As members of 1% for the Planet, we’ve committed to donate one percent of all revenues to vetted nonprofits in an effort to address the interrelated issues of climate change, healthy food systems, land management, water resources, pollution, and wildlife diversity. Learn more about our charitable and environmental initiatives.
"Honesty defines this company that believes natural materials are key to restful sleep and long-term health. Mattresses are a highly considered purchase, but somewhere in the process concerns about environmental impact and human health are lost. The passionate team behind Avocado believes it’s important to drive change by opting for eco-friendly products that ultimately help protect the environment and promote a greener and more sustainable world." — Green Building & Design Magazine